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Customers and prospects are your most valuable assets. It pays to nurture them so
that they may grow
As in any relationship, good communications are fundamental to successful business partnerships. To maintain and grow your customer
base it is important to keep existing and prospective customers in touch with developments in your company and its products and services.
Database email marketing is now a widely utilised communications tool that enables you to conveniently build closer ties with contacts
through regular communications.
We can plan, develop and coordinate all your integrated corporate communication needs. Contact us for more information.
What is email marketing?
Email marketing is the electronic form of direct marketing in
which html email messages are created and sent to one or
more databases at the touch of a 'send" button.
You can use eye catching images, insert links to your web
site and attach pdf's that provide more detailed information.
A series of databases can be developed such as current
customers, prospective customers, employees, and
stakeholders, all of which can be progressively profiled and
fine-tuned with essential records such as buying history,
demographics and enquiries received.
This allows you to measure and act quickly on results.
Patterns emerge that indicate effective messages and offers.
In addition, your communications can be personalised to
each individual name on the database and you can easily
vary the message according to appropriate profiles or sub-
sectors of the target group.
For additional feedback, automatically generated reports
provide a series of tracking responses such as who has
opened your messages and attachments, which messages
were clicked through and those that 'bounced' or sent to
friends.
All the integrated marketing services you need - from one convenient source
