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Customers and prospects are your most valuable assets. It pays to nurture them so
that they may grow.
As in any relationship, good communications are fundamental to successful business partnerships. To maintain
and grow your customer base it is important to keep existing and prospective customers in touch with
developments in your company and its products and services. Database email marketing is now a widely
utilised communications tool that enables you to conveniently build closer ties with contacts through regular
communications.
What is database email marketing?
Database email marketing is the electronic generation of direct marketing in which html e-mail messages (like this one) are created and
sent to one or more databases at the touch of a 'send" button.
You can use eye catching images, insert links to your web site and attach pdf's that give more detailed information. Just like plain text
emails, database emails automatically open when recipients' email programs are opened on-line.
A series of databases can be developed such as current customers, prospective customers, employees, and stakeholders, all of which
can be progressively profiled and fine-tuned with essential records such as buying history, demographics and enquiries received.
This allows you to measure and act quickly on results. Patterns emerge that indicate effective messages and offers. In addition, your
communications can be personalised to each individual name on the database and you can easily vary the message according to
appropriate profiles or sub-sectors of the target group.
For further feedback, automatically generated reports provide a series of tracking responses such as who has opened your messages
and attachments, which messages were clicked through and those that 'bounced' or sent to friends.
We can plan, develop and coordinate all your integrated corporate communication needs. Contact us for more information.
