Why every website needs a web video There is no more effective way to capture customers and prospects attention and to communicate the benefits of your products or services than with a punchy web video. In less than a minute a web video can communicate your sales message with colour, sound, graphics animation and live action. They have all the impact of a TV commercial at a fraction of the cost. You can embed your web video in your website or promote it to customers and prospects via links in emails and eNewsletters. The huge uptake in online video is not surprising. With audio, colour, action and graphics; web videos connect with your target market more effectively than static text and images alone. At the cutting edge of today's marketing communications they provide web sites with increased engagement and present your company and products in the best possible way.  Increased web site engagement • 400% higher engagement than static content • 2-3 times higher email click-through rates with videos •  64% increase in a prospect’s propensity to buy •  9% increase in time spent on websites with videos  Improved SEO Adopting online video into your marketing strategy can also help your content rank better on search engines. An indexed video on Google stands a 50 times greater chance of ranking on the first page results than any textual page. Multiple purpose Online videos fill many roles in marketing and corporate communications. Business profiles, product  demonstrations, company showcases, advertising and advertorials, staff inductions and training, customer proposals and OH&S to name just a few. With the universal extension of online access to social media sites sites such as Facebook and Twitter, opportunities to view web videos are no longer limited to PC's alone.  Now smartphones and tablets exponentially extend opportunities to see your marketing and corporate communications messages.  Video production from A to Z We can produce web videos from concept to completion. Large productions or small can be produced to suit any budget. Corporate videos do not have to be lavish productions to achieve a desired result. Short videos can be produced from under $1000. They can be made and uploaded quickly to communicate a clear and precise message to a defined target audience. Add impact to your marketing with a web video produced by Kester Marketing. View sample videos below.