What can a marketing plan achieve for your business?

A strategic marketing plan gives your business a sharper focus with the building blocks to realize its full potential.

They provide the basis for a systematic approach to identify growth opportunities while making more efficient use of your people, facilities, time and financial resources.

A marketing plan will:

	Identify opportunities in the marketplace that your business can profitably pursue
	Increase your productivity through reducing wasted time and effort
	Help you concentrate on the things you do best
	Improve utilisation of your finite resources
	Allow you to build your business systematically
	Get every function in your business working towards the same goals
	Provide you with a practical day-to-day working document
	Give your business a sharper focus

In the absence of a marketing plan, you are merely busily handling random activity.