About Marketing Plan Builder

The structure and contents of Marketing Plan Builder are as follows:

	Executive summary
	PART 1, SALES & MARKET REVIEW
	1.1 Sales Analysis
	1.2 Products and services review
	1.3 Market segmentation
	1.4 Product or service segmentation
	1.4.1 Product or service segmentation by size & trend
	1.4.2 product segmenation by channels of distribution
	1.5 Competitor analysis
	1.6 Market research
	PART 2 SITUATION ANALYSIS
	2.1 SWOT Analysis
	2.2 Mission statement
	2.3 Target markets
	2.4 Keys to success
	2.5 Critical issues
	PART 3. MARKETING & SALES OBJECTIVES
	3.1 Marketing objectives
	3.2 Sales objectives
	PART 4. MARKETING STRATEGIES
	The 4 P's of the marketing mix
	PRODUCT
	4.1.1 Product development
	4.1.2 Product proposition
	4.1.3 Positioning
	4.1.4 branding
	4.1.5 Brand & corporate image
	4.1.6 Packaging
	PRICE
	4.2.1 Price strategies
	4.2.2 Price tactics
	PLACE
	4.3.1 Business location
	4.3.2 Distribution
	4.3.3 Distribution channels partners maximization
	4.3.4 Supply chain mamgement
	PROMOTION
	4.4.1 Sales Management
	4.4.2 Sales developement
	4.4.3 Customer service
	4.5 Advertising
	4.5.1 Setting the advertising objectives
	4.5.2 Advertising responsibilites allocation
	4.5.3 Setting the advertising budget
	4.5.4 Preparing the advertising brief
	4.5.5 Media selection
	4.5.6 Advertising research
	4.6 Sales promotion
	4.7 Trade shows & exhibitions
	4.8 On-line marketing & e-Commerce
	4.8.1 Web site functionality
	4.8.2 Web site promotion strategies
	4.9 Merchandising
	4.10 Public relations & publicity
	4.11 Sponsorship
	4.12 Corporate communications
	4.13 Direct marketing & database marketing
	PART 5 FINANCIAL STATEMENTS
	5.1 Marketing budget
	5.2 Financial statement
	PART 6 IMPLEMENTATION & CONTROLS
	6.1 Sales & marketing personnel
	6.2 Action plan
	6.3 Implementation schedule
	6.4 Review & evaluation schedule

          

 

 

 

Marketing Plan Builder

Marketing Plan Builder is in three parts:

Part 1

A 110 page pdf e-Book that explains the components of a marketing plan and outlines practical marketing theory in non-jargon language . It provides helpful tips and suggestions for completing a plan to suit your business. It includes a series of completed templates which lead to a sample marketing plan. 

Part 2

A pdf fully developed 56 page sample marketing plan is provided which is the culmination of the completed templates included in the e-Book.

Part 3

This is a pre-formatted Microsoft Word document complete with blank templates for self completion appropriate to your specific business. At each step there are pointers to remind you of the content applicable to that step. Some sections include Microsoft Excel spreadsheets for your completion as appropropiate. You will need to be conversant with both Microsoft Word and Microsoft Excel for completion of this step.

" Failing to plan is planning to fail "

" Working smarter will always take you
further than working harder "

" Profit from working on your business - not just in your business "

" You cannot know too much about your customers and prospects "